What So Not is an Australian electronic music project currently led by Chris Emerson (Emoh Instead) from Sydney, originally formed as a duo with Flume until 2015. The project has achieved significant recognition through festival performances and collaborations with major artists like RL Grime and Skrillex.
What So Not has a Quality-to-Fame Gap Score of 31 out of 100. there is a meaningful gap between their artistic quality and mainstream recognition. fans across Reddit, YouTube comments, and music forums independently describe them as underrated or a hidden gem. they have notable achievements including millions of plays across streaming platforms.
What So Not works in Electronic Dance Music originating from Australia (New South Wales). As a dance artist at the "established" level, What So Not has a Wikipedia presence and is categorized within the broader Electronic Dance Music scene. They are signed to a major label.
What So Not has approximately 1.2M monthly listeners on Spotify. They also have 64K YouTube subscribers and approximately 219K combined social media followers. A substantial audience, though the gap analysis identifies areas where recognition still lags behind quality.
Fans of What So Not often also enjoy RL Grime, Porter Robinson, Flume, ODESZA, Skrillex. These artists share common ground in the Electronic Dance Music space and/or the Australia dance scene. If you appreciate What So Not's approach to electronic dance music, these artists offer similar qualities.
With a Gap Score of 31/100, What So Not's artistic quality significantly exceeds their current level of recognition (established). Contributing factors: the gap between quality and fame often comes down to timing, market dynamics, and the inherent biases of recommendation algorithms that favor established artists.